oh golly, holly.

Scroll to Info & Navigation

Secrets of a Stylist: Getting Personal with Personal Shopping

style-over-fashion

I’ve said it once and I’ll say it a million times: knowing your personal style is so much more important than following fashion trends. I don’t really care much for fashion. I’m definitely not a slave to it — unlike so many people in the retail world. To me, there’s a huge difference between fashion and style; style is so different from person to person. It really has a personality to it, which I love. That’s why I was so excited when my store decided to start its own personal shopping program. And even more excited when I was chosen to be the personal shopper. I already did a lot of styling for the store mannequins, so I was eager to try my hand in styling real women.

I get asked by friends, coworkers and customers to go pick out outfits for them, but I always end up forcing them to come brave the shopping racks with me so that we can work together in finding something that they really love. That’s what’s so great about style: it’s a form of self expression. Even if you’re not an artsy type or into things like Pinterest or DIYs and don’t have an artistic bone in your whole body, you can still express yourself through your style choices. I think that’s why I’m so into the idea of personal shopping at the resale shop I work for: there are so many different types of clothing and so many different brands there — you can really mix and match what you pick out to find something that’s really “you.” It’s made me into a shopping addict for sure…even more so than I already was. Which my wallet isn’t happy about. But whatever.

define-your-style

Even though I’ve been so excited to have a new outlet for my styling addiction, personal shopping for other women makes me nervous — a good kind of nervous, but nervous all the same. Especially since I take style so seriously for myself. I’m not very good at drawing or painting, but I can put an outfit together that I really love and feel proud of. I want to help other women do that, too! I’ve given a lot of thought to all of this lately (obviously), and I think my biggest goal for this new venture is to help other ladies feel happy in their clothes — regardless of their shape, size or style preferences. So many women come into the store and are so unhappy with their size that they can’t even see how many awesome options are out there for them. I hope to change that. Yeah, there are probably more important and respectable ways to alter someone’s self esteem, but you have to start somewhere, right?

brave-the-racks

And maybe starting with style is a perfect step toward self-love. I know it won’t change the world, but it might change what a brand new mom sees when she looks in the mirror or help a lady have an awesome interview because she feels good about the first impression her outfit will make. Sure, an outfit is just a drop in the bucket when it comes to feeling good about yourself, but if I can help spread a little bit of happiness or offer an ounce of excitement, that’s more than good enough for me!

How do your style choices make you feel? Are you a slave to fashion trends or do you march to the beat of your own stylish drum? How would you define your style? Do you have any questions about styling or need help putting an outfit together? Let me know your thoughts with a comment below!

A Spring Dress & Snowflakes // A Belated Birthday Style File

3213-a

My birthday takes place on the cusp of Spring & on the tail end of Winter, so my birthday weather has always been bipolar at best here in the Midwest. Last year, Mother Nature gave me the gift of mid-60-degree weather, but she had vastly different plans for me this time around.
Even though it was bitter cold, windy and flurried throughout the day, I was bound and determined to rock a spring dress that day. Since Spring is my most favorite season to style, it’s no surprise I always insist upon dressing for the Spring on my birthday.
This, of course, meant layers upon layers for lunch and our family trip to the Cincinnati Art Museum. That didn’t stop me from donning my favorite Modcloth dress, some coral-colored tights and some combat boots with a ruffled, feminine detail. Top it off with a glittery gold belt, a fun necklace,a green cardigan and a bright canary-colored coat, and I was ready to brave the cold in my favorite Springtime attire.

3213-c
3213-b
3213-l
3213-j
3213-e
3213-k
3213-d
3213-f
3213-g

How do you rock Spring dresses during the transitional time between Old Man Winter and sunny Spring? What are your favorite trends in transition right now? Let’s share style tips!

STYLE FILE: the final hours of 21

image


So I’ve been meaning to starting doing some style posts for a while now. I like the idea of capturing my everyday style — I will never again be in my twenties; I won’t work in and style for a retail store forever (I hope), and after college, I may not get to style outfits ever again besides my own…which would be very sad. I really enjoy the styling I do for my current job. I work in a women’s resale shop at the moment, so I get to buy and sell name brand clothes that I normally would not be able to afford as a broke college student. I do a lot of styling for them, too; it’s surprising how much I enjoy it. I am a certified buyer there, which means I get to pick and choose what our inventory needs to be on a daily basis. I love my job even though it’s not journalism-related at all. But it is style related…admittedly, I am obsessed with style. Not necessarily fashion, though I do love fashion, but the individual styling of a person. Their fashion sense. Their sense of style. Each and every person has their own unique style. I think that is just so fun. There’s something so free spirited about style; I think that’s why I love styling so much! Anyway, what better time in my life to showcase my own personal style than now?! I also have just teamed up with Modcloth…something I am beyond thrilled about! So here we go…a few snapshots of the outfit I wore today, during my final hours of being 21! My birthday is tomorrow, so check back for a (hopefully) very fun birthday outfit! Here’s what I wore today. The details will be listed at the end of the post. More to come!

image

image

image

image

image

image

image

image

Also, say hello to some of my pets! Our Golden Retriever is named Violet, the white, fully bichon is Gigi and the black cat is Gatsby! I think they make great accessories!

Cardigan: J.Crew
Top: Loft
Pants: Madewell
Necklace: Forever 21
Shoes: Toms
Lipstick: Covergirl, Flame

I’m currently obsessed with bright colors — especially on rainy days like today was. Red lipstick is sort of a staple for me…it perks up even the most tired of faces and is such a classic look. What do you love to wear right now? Do you have any favorite trends or looks you can’t live without? Any trends I should try? Let me know in the comments section below!